Crofters Organic Jam - It's time for a Change
When I was approached by Nurture Digital to do the design and animation for the new Crofter’s Organic Jam video, I was really excited and flooded with ideas. They had composed a beautiful story and music, which inspired me to make a delicate illustration style that had layers of texture, glows and detail.
To add to the storybook nature of the piece I created a single camera, to move through the whole piece, so to feel like you were drifting through the farm and landscapes on a journey with the narrative. As part of a larger campaign to bring more awareness to the decline in bees, Crofters donated $1 for every view of the video to help #savethebees
The Evolution of the Crofters Bear
Here is some of my development work for the Crofters Organic Jam bear. When Nurture Digital approached me to design the style of their animation, I could just imagine the bear wandering through the forests of Canada, picking the berries from the bushes.
For the designs they wanted to try a few variations for his look, from being a completely new character, to working our way back to a streamlined version of the black bear they had on their jar. Here is the evolution of how their bear came to be in the animation.
Client: Crofters Organic
Agency: Nurture Digital
Illustration: Dina Makanji
Animation: Dina Makanji