Diabetes Prevention Awareness Norway

Type 2 diabetes is a growing problem among ethnic communities in Norway. Diabetesforbundet wanted to target and engage with Norway’s 13% ethnic population to help highlight the issues and ways in which people can make small changes to their diet and lifestyle in order to keep a healthy heart. 

I was asked to design a set of characters, and illustrations that could feature on a leaflet. They needed to be culturally relevant and included people of all ethnicities enabling the target group to relate to the characters portrayed more easily. The A5 leaflet was distributed at all major distribution points as well as in local community centres and well received by Oslo's ethnic minorities.