AViva - Life insurance

Client:  Aviva

Agency: Geronimo

Illustration: Dina Makanji

Animation: Dina Makanji

Aviva have always used bright and engaging illustrations in their campaigns over the years, but wanted to take a new approach to explaining some of their services by moving into the world of motion graphics. 

I was approached by Geronimo to create a simple and clean style of animation to work with their existing guidelines. I designed a set of characters, and families that could be carried forward for their whole campaign, in both web, print and further videos.

This first animation introduces the characters and talks about the three main things you need to consider when taking out life insurance.